International Retail Marketing: A Case Study Approach. Margaret Bruce, Christopher Moore, Grete Birtwistle

International Retail Marketing: A Case Study Approach



Download International Retail Marketing: A Case Study Approach



International Retail Marketing: A Case Study Approach Margaret Bruce, Christopher Moore, Grete Birtwistle ebook pdf
Publisher:
Language: English
Page: 280
ISBN: 0750657480, 9780080473123

Review

'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail

Book Description

International company case studies include: Wal-Mart, IKEA,Zara and SSL amongst others



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