International Retail Marketing: A Case Study Approach pdf download
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International Retail Marketing: A Case Study Approach. Margaret Bruce, Christopher Moore, Grete Birtwistle
Download International Retail Marketing: A Case Study Approach
International Retail Marketing: A Case Study Approach Margaret Bruce, Christopher Moore, Grete Birtwistle ebook pdf
Publisher:
Language: English
Page: 280
ISBN: 0750657480, 9780080473123
Review
'This is essential for retail managers to be knowledgeable about international retailing. It's timely and comprehensive with lots of examples of cases.'
Ian McGarrigle Deputy Managing Director, Emap Retail
Book Description
International company case studies include: Wal-Mart, IKEA,Zara and SSL amongst others
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